Glossary
The definitive dictionary for the video clipping economy in India.
Video Clipping
The process of extracting high-engagement segments from long videos for social media platforms.
CPM (Cost Per Mille)
The amount paid for every 1,000 views a video generates, used to calculate earnings.
Kinetic Editing
A fast-paced editing style featuring rapid cuts, synced music, and bold captions to capture attention.
Viral Reach
The extent to which content spreads across social networks through organic sharing and algorithmic promotion.
CTR (Click-Through Rate)
The percentage of users who click on a video or link after seeing it in their feed.
Retention Rate
The average percentage of a video that viewers watch, a key metric for algorithmic ranking.
Transcriptive Edits
Edits that include word-for-word captions, often styled with high contrast for readability.
Clipper
A professional or freelancer who specializes in creating viral clips from creator content.